What can we create together
International Congress of Arabic Publishing and Creative Industries (PCI)
28 April 2024
Manarat Al Saadiyat, Abu Dhabi, UAE
About the Congress
The Congress aims to showcase the latest trends in publishing, highlighting the adaptation of books into other formats
The Congress is the first in the Arabic publishing world to facilitate conversation between publishers,content creators, thought leaders, andentrepreneurs from different platforms to learn how different media can thrive as the business ofstorytelling evolves.
Discover Our 2024 Program
Main Stage Panels – Creative Talks
When a novel undergoes film adaptation, it becomes a universal translation of the author's vision. This intricate process involves a myriad of talents, from the scriptwriters and directors to actors, cinematographers, sound teams, and music composers. Join us to unravel the secrets of navigating the multifaceted interplay of literature, cinematic collaborations, and avenues for showcasing and profiting from your film work. Speakers will shed light on a myriad of book to screen adaptations, among which is ‘The Blue Elephant’, director Marwan Hamed, actor Karim Abdel Aziz, and the author and screenwriter Ahmed Mourad.
This panel explores how storytelling can be translated into interactive gaming experiences by examining the creative processes involved in adapting stories from diverse cultures into cross-border games. We will explore the dynamic intersection of storytelling and gaming, and the exportation and sharing of local cultures through compelling and stimulating games that reach global and universal audiences.
This panel will explore the evolving landscape of content consumption as providers expand across multiple platforms often utilising recycled content from one major source. Delve into consumer preferences, questioning whether consumers are inclined to pay for broader access to various platforms or whether their primary demand is for increased content variety.
Explore creative and immersive strategies for fostering love for reading in the next generation using a panel that focuses on engaging content in Arabic. Join experts and thought leaders as they discuss transformative approaches to ignite passion for literature among young readers and to enhance the cultural significance of Arabic storytelling.
This panel will explore the value of the creator economy to the local economy and how to boost the creator economy by leveraging new value-creation opportunities through cross-sector and geographic collaborations and partnerships.
This panel goes beyond exploring the latest technological advancements in publishing, and delves into their profound societal impact as we explore the intersection of technology and society. Experts in the field will provide insights into how these advancements not only shape the creative processes and future of publishing but also influence our collective experience, addressing the broader implications of technology on human connection and well-being.