“Congress PCI 2022 Edition”
2022 marked the inaugural edition of the Congress, which attracted more than 380 in-person attendees and welcomed 35 inspiring speakers from a range of sectors across book publishing, film, video streaming, gaming and social media.
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Sheikha Bodour Al Qasimi
Former President of the International Publishers Association (IPA)
Guest Speaker
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Speakers
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What are the top Arabic publishing markets? Which genres are most popular, and what are their market shares? How big are digital books? How important are imports? Are imports and exports fully serving the Arabic market?
Panel Moderator
Few sectors are more affected by Covid than education. The pandemic heightened the importance of and brought significant attention to digital learning platforms. Are these new platforms here to stay? What is their role in higher education? Will open access become a reality?
KeynoteSpeaker
Nicholas Carr
Pulitzer Prize finalist for “The Shallows: What the Internet Is Doing to Our Brains,” and New York Times bestselling author.
Read BioSocial media is playing an increasingly important role in book publishing. Big western houses now want authors with a platform, usually in the form of thousands of followers on social media. Publishers invest heavily in digital marketing as e-commerce comprises an increasing portion of the book market. Is this a bubble or a solid trend? Does the Arabic market have the same relationship to social media as other markets?
Panel Moderator
What are the challenges of selling Arabic translation rights to other markets? What are the best practices and success stories? How can Arabic literature reach more readers around the world?
Panel Moderator
Panel Speakers
Rawan Al-Dabbas
MENA regional director, International Federation of the Phonographic Industry (IFPI)
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Juergen Boos
President and chief executive officer, the Frankfurt Book Fair/Frankfurt Buchmesse
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Persa Koumoutsi
Persa Koumoutsi, writer, translator of Arabic literature, and co-founder and director, the Centre of Greek and Arabic Literature and Culture in Greece
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Streaming video is becoming the main source of content for users all over the world, and companies are seeking localised, original content in numerous languages. This has inspired production companies to generate creative content in multiple formats, including music, film, TV, and digital gaming. How can the Arabic publishing industry maximize the appeal of original Arabic content around the world while maintaining its cultural distinctiveness?
New digital platforms have facilitated content creation and publication to such an extent that traditional publishers are no longer required. Are digital platforms the future of publishing? What are the advantages and risks of this market? Will the trend have a significant effect on the Arabic language market?
Good-quality Arabic content on the internet is limited, despite Arabic being the fifth-most spoken language in the world. Trusted sources are very difficult to find, leading to less trust and high levels of frustration among knowledge seekers.
