Ruediger Wischenbart
President and founder, Content and Consulting

Ruediger Wischenbart (panel discussion 1) was born in 1956 in Graz, Austria, and founded Content and Consulting in 2003. He is a writer specializing in culture and cultural industries, global book markets, innovation in the book industry, literature, media, and communication.

Most recently, he co-founded ReBoot Books, a series of professional debates on the international book business (, and the Digital Consumer Book Barometer, a market report series with a focus on ebooks, audiobooks, online sales, and subscriptions ( Since 2007, Wischenbart has updated the Global 50: The Ranking of the Publishing Industry ( annually, and has co-authored the Diversity Report series on literary translation in Europe since 2008 ( He also coordinates SIDT, a collaborative project for innovation trainings under a Creative Europe grant (

A former head of communications at the Frankfurt Book Fair and director of international affairs at BookExpo America, Wischenbart has authored several books on migration and modernization in Central and Southeastrn Europe, notably “Canettis Angst: Erkundungen am Rande Europas” (1994).