Luma Al Adnani
CEO and co-founder of Adam wa Mishmish

Luma Al Adnani is the CEO and co-founder of “Adam Wa Mishmish”, a musical cartoon that uses interactive content to make learning Arabic fun and easy for kids, parents, and teachers. When Luma had her son in 2014, she struggled to find Arabic content that would both educate and entertain him. So Luma, a pianist, worked with her husband, a composer; her sister, a singer, and an illustrator friend to create their own cartoon brand and original songs that would capture the interest of children around the world. Today “Adam Wa Mishmish” has over 36 million views on its YouTube channel, is streamed on multiple channels, and is watched in over 50 countries. Luma has an M.A. in international journalism from Brunel University in London, where she worked at newspapers, and news programs before becoming a a radio host and program director in Amman, Jordan. She then shifted gears and worked as a general manager and marketing director at an investment group.