Joêlle Yazbeck (@yazbeckjoelle, panel discussion 3) is Twitter's partner manager for the global content partnerships team in the MENA region. She helps large broadcasters and publishers, and their news, sports, TV and entertainment verticals unleash the power of content and connect with valuable audiences at scale.

Joêlle has over 11 years of experience in digital media, and her previous commrcial roles are key to her ability to both identify the sweet spot between valuable content and innovative opportunities, and to find the approach that will enable clients’ successful growth.