Annie Arsane (panel discussion 3) has spent most of her 15 year career honing her brand-building skills in
one of the best marketing schools in the world—Procter and Gamble. She spent over a decade
specializing in insights and analytics before she moved to brand management, where she led the Pantene
business in the MENA region.
Annie joined TikTok at the beginning of 2021. She established the platform strategy team, responsible for building the TikTok for Business brand across METAP. When she isn't working, Annie spends time with her daughters, Ella and Carlie, who finally think she is cool since she joined TikTok. She is an avid reader but often finds herself quoting the books she reads, which her colleagues politely tolerate.